• Telephone: 01550 721375
  • email: redgiraffestudio@btconnect.com
  • The Castle Hotel, Kings Road, Llandovery, Carmarthenshire, Wales SA20 0AP

About us

Our shop is an eclectic emporium!

A vibrant array - the colours and stories of Wales and her celtic cousins plus Africa (as well as flavours from elsewhere) have inspired home and lifestyle gifts with genuine provenance.

Discover the unexpected here in rural Wales.

Gifts that will bring smiles to those who receive them; if you decide to give them away in the end!

Your choice will also bring smiles to all those who have created a bit of magic with their creativity and skill. 

Meeting HRH The Prince of Wales 22nd June 2009 Fiona receiving her award as a sustainable tourism champion

Fiona was honoured to be introduced to HRH The Prince of Wales on the day her shop opened. The Prince was attending an event organised by his only Welsh charity PRIME Cymru (The Princes Initiative for Mature Enterprise). An event to celebrate their mentoring work, for those over the age of 50, who wish to return to the work place.  Fiona was mentored by PRIME Cymru and volunteer mentor David MacDonald - with the result being The Red Giraffe!

In 2012 she was presented with the Sustainable Tourism Champion Award by John Cook, Chief Executive of Brecon Beacons National Park Authority as a result of her Green Tourism Business status and for her work  representing Llandovery Chamber of Commerce in the Sustainable Tourism Parnership and as event organiser for the Llandovery Sheep Festival.

Set up in June 2009, the name of the shop incorporates Fiona's background - Red being the colour of Wales and the land literally of her fathers whilst the Giraffe reflects her life in Africa.  This background has had a large influence on the selection of gifts to be found on sale in the shop. If you're looking for gifts that have a story to tell and have genuine provenance we're an unexpected find in the middle of Wales.

We encourage quality craftsmanship both here in Wales and further afield where we believe in Aid through Trade; enabling a dignified way of earning a living.  We work with suppliers who are committed to direct community engagement and development in countries such as Zimbabwe, Kenya, Madagascar, Malawi, Sri Lanka, Nepal and Vietnam.

We love recycling and upcycling and encouraging the making of useful and beautiful and quirky things from seemingly nothing!  We sell antique and vintage Welsh blankets and our local "guerilla" upholsterer uses both new contemporary and recycled cloth to upcycle such things as milking stools.  Welsh quilts and patchwork are a prime example and is one of the crafts that Fiona, herself, first learned whilst living in the African bush.

If you are in Wales come and visit us:

Originally set up in the Market Square in the centre of Llandovery we moved in 2012 to what was once the stables of the Castle Hotel.  We are based on the western edge of the Brecon Beacons National Park in Carmarthenshire, Wales.  Carmarthenshire itself is called "The garden of Wales".   To the north of the town are the equally stunning and remote Cambrian Mountains.  Llandovery is on the main A40 and it can also be accessed by rail on the Swansea to Shrewsbury "Heart of Wales" line.  It is a traditional rural market town with a droving background.

Even if you can't stay on your visit to the town stop for lunch; enjoy a beer or a glass of wine and SHOP! - You can find us on the ground floor of the hotel or directly from our entrance opposite the war memorial. 

The Castle Hotel

George Borrow, one of Britain's earliest travel writers in the 1850s, described Llandovery as "the pleasantest little town in which I have halted", This compliment may well have had something to do with the hospitality he received at The Castle - still true today.  Borrow's travel writings appear in "Wild Wales" - on sale in the shop